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We're blessed with two nice zoos here in the Twin Cities area. I love going to the zoos with my daughter when we walk and talk and observe and drink in all the wonders of wildlife.

And trips to the massive Boundary Waters Canoe Area Wilderness in far northern Minnesota (and Quetico park in Ontario, Canada just adjacent to it) always produce wonder. There is something about seeing a moose swimm Read More

Without a doubt my favorite thing about this blog has been the great conversations I've had with intelligent, engaging readers in the comments section here and in the LinkedIn group discussions where I post each blog link...
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We’ve been talking about the building blocks necessary for successfully implementing a marketing tactic. We started by discussing the importance of starting from a sound marketing strategy and using that strategy to help set our goals and expectations for our... Read More

Social media is no longer seen as a fad, and most businesses are now including in their online marketing mix social media marketing strategies. Small or large brands have their own Facebook Fan Page, few Twitter accounts, a blog and strong presence on various other social networking sites. Read More

You’ve integrated social media marketing in you online marketing strategy. You got your business a Facebook Fan Page; you added fans to it. But what next? How do you make them talk to you? How do you get them to keep coming? Read More

Before the start of any campaign, it is vital for marketers do some research on the demographics of their target audience. Marketing research is simply a process of systematic gathering, recording and analysis of data about issues relating to marketing products and services. I came across this tool by YouTube to get insights on potential audiences.
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Take Names and Kick Butt … A Prescription for Commercial AdAgencies
Here are four ways that I would’ve rewritten the scripts of all the commercials I saw (and a select few actually did this):

1. Drive people online for more info (or to a Chevy Chase video to continue the brand interaction. Remember time interacting with a brand means more brand loyalty).

2. Get... Read More

This Sunday’s episode of Undercover Boss, focused on GSI Commerce and it’s CEO Michael Rubin. It’s all about direct marketing, customer service, call center training and shipping and fulfillment. Lots of great nuggets of info to learn from here.
Watch the episode for free click here Read More

This an article i wrote about how a simple email from the CEO of a company generated goodwill and orders. Read More