Any difference that your competition can duplicate isn't a difference. You don't have to be the leader, the innovator or even deliver the highest value if you are different. Here's how to learn from Lady Gaga - the most inspired marketer of 2010. Forget the core benefits and reduce the comparable, acceptable choices to - you. Read More
Results shared from recent events where mobile marketing was used with face to face connections, as well as an audience. Is mobile marketing worth *your* time? Read More
Continuing our discussion on marketing tactic building blocks let’s talk about the block labeled Tools and how it related to referral marketing, specifically, working with Strategic Referral Partners. For this discussion, tools include items such as newsletter creation and distribution... Read More
It is funny to discover that some web analytic applications, despite their name, are not "analytic enough". Read More
Turning ambition into success is hard enough as it is. Whether you’re taking time to work on a project on the side or you’re launching a full-time business, it’s going to require peak personal investment. Not in terms of working crazy hours, but of dedication and perseverance. Read More
One of the best things I did when I decided to simplify my life was to simplify my workday — first at my day job and later, by quitting my day job, in the work I do now as a writer and entrepreneur.
I’ve eliminated most of the routine, boring, administrative tasks with a few simple principles.
These days, I have eliminated the non-essentials, and can focus on what I truly love: creating. Read More
Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. Read More
It is important to monitor events within your client companies and your dream client companies. But, by itself, triggers are not enough. They make you look like an opportunist, and it is better to have built relationships, spent time within the organization, and to have a real understanding of their dissatisfaction. Read More
With April 15th quickly approaching, getting your tax forms in order has never been easier. This is partly because smart phones now feature apps useful for income tax preparation.
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In recent years, podcasting has become quite a phenomenon. Who hasn't heard of iPods or Apple iPods - small portable and trendy media Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!