Any difference that your competition can duplicate isn't a difference. You don't have to be the leader, the innovator or even deliver the highest value if you are different. Here's how to learn from Lady Gaga - the most inspired marketer of 2010. Forget the core benefits and reduce the comparable, acceptable choices to - you.
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Core Benefits Take You Nowhere - Market Like Lady Gaga
Posted by MrBigIdeas under MarketingFrom http://rightideas-brightideas.blogspot.com 5344 days ago
4 Lessons from a Mobile Marketing Mini-Case Study
Posted by billrice under Success StoriesFrom http://www.marketingprofessor.com 5344 days ago
Results shared from recent events where mobile marketing was used with face to face connections, as well as an audience. Is mobile marketing worth *your* time?
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Continuing our discussion on marketing tactic building blocks let’s talk about the block labeled Tools and how it related to referral marketing, specifically, working with Strategic Referral Partners. For this discussion, tools include items such as newsletter creation and distribution...
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Web Analytics: Grain Matters! : on target
Posted by fgrazi under AdvertisingFrom http://www.cbsolution.net 5344 days ago
It is funny to discover that some web analytic applications, despite their name, are not "analytic enough".
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Work on your best idea
Posted by billrice under Success StoriesFrom http://37signals.com 5344 days ago
Turning ambition into success is hard enough as it is. Whether you’re taking time to work on a project on the side or you’re launching a full-time business, it’s going to require peak personal investment. Not in terms of working crazy hours, but of dedication and perseverance.
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13 small things to simplify your workday
Posted by billrice under Self-DevelopmentFrom http://zenhabits.net 5344 days ago
One of the best things I did when I decided to simplify my life was to simplify my workday — first at my day job and later, by quitting my day job, in the work I do now as a writer and entrepreneur.
I’ve eliminated most of the routine, boring, administrative tasks with a few simple principles.
These days, I have eliminated the non-essentials, and can focus on what I truly love: creating. Read More
I’ve eliminated most of the routine, boring, administrative tasks with a few simple principles.
These days, I have eliminated the non-essentials, and can focus on what I truly love: creating. Read More
23 Ways To A Better Feature Press Release
Posted by jsternal under Public RelationsFrom http://www.understandingmarketing.com 5344 days ago
Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story.
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The Case Against Trigger Events
Posted by iannarino under SalesFrom http://thesalesblog.com 5344 days ago
It is important to monitor events within your client companies and your dream client companies. But, by itself, triggers are not enough. They make you look like an opportunist, and it is better to have built relationships, spent time within the organization, and to have a real understanding of their dissatisfaction.
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Small Business Tax Apps for Your Smart phone
Posted by emilyjadenn7 under NewsFrom http://www.toolkit.com 5344 days ago
With April 15th quickly approaching, getting your tax forms in order has never been easier. This is partly because smart phones now feature apps useful for income tax preparation.
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Business And Podcasting: Finding The Benefits
Posted by TomBirches under AdvertisingFrom http://nichecashworld.com 5344 days ago
In recent years, podcasting has become quite a phenomenon. Who hasn't heard of iPods or Apple iPods - small portable and trendy media
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