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Emotions drive behavior. This is common knowledge, and is demonstrated in most media advertising that we come in contact with. How can you leverage emotional engagement to drive your brand, either for you product or service...or for your personal brand? Read More

Two simple words that will, when taken to heart, do more to improve your selling skills than just about any other combination. Sound too good to be true? Well, read on... You are about to be taken to a place where every customer is heard, and useless small talk has been banished...where the focus is on results, and you are an active contributor to helping your customer achieve his/her goals... Al Read More

It can be very easy to become complacent when running our business. This analogy of two foes of nature shows how complacency can lead to your business downfall. Read More

It’s never too late to learn something new. Honing your business skills can help you maximize productivity and attain goals by providing strategic insight and applicable techniques. Don’t just take the time to learn something new. Knowledge unused is wasted. Implement what you learn and share it with others.
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This article shows small business owners how they can generate PR without the use of an expensive PR firm. By leveraging relationships with media contacts and regularly using social sites like Helpareporter.com; a small business can attract free publicity. Read More

It is quite evident that when behavior is used to determine content, marketers and advertisers win. As the first bits of behavioral targeting’s statistical value begin to emerge, marketers must see the incredible opportunity that exists for behavior-based content targeting beyond the confines of ad networks. Whether marketers are working to preserve a customer’s product loyalties with targeted co Read More

TweetDeck is a great tool for small business owners who use Twitter to communicate with customers and prospects. TweetDeck saves time when managing Twitter for business. Read More

For many 21st Century companies physical assets no longer hold the greatest Loss Value. This is especially true for Technology Companies, many of whom derive their entire Organizational worth from the data, information and intellectual property they control. Read More

Do you find your business has double listings in Google Maps? This is not a good thing. Learn how to merge your listings properly to get maximum results. Read More