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Where is your company heading? Do you have a plan to get there? Are all your available resources and assets aligned in the same direction as your growth plans?

Growth isn’t easy, and it doesn’t happen overnight. Whether you feel your business is ready to diversify its service offerings, enter new markets, or branch into new territory, a strategic and operational plan for growth is a must.

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Last week I wrote about the development of FourSquare Day and why it was an opportunity waiting to happen for your business. Today, I'm proud to announce that this little idea that started in the creative mind of Dr. Nate Bonilla-Warford (Optometrist and Social Media Superhero) has become an international epidemic. FourSquare has proclaimed April 16th as the Official FourSquare Day and people aro Read More

My grandfather worked in the same factory for 30 years. He worked his way up the ladder (and pay scale), and they paid his retirement benefits until the day he died.

Those days are long gone. Retirement plans have given way to 401Ks. Employee promotions are pretty rare. Most companies view their employees as expendable. Many employees see their employers as nothing more than a means to an Read More

Developing competent business content is harder than it looks. What might sound good to the average person, could be losing prospects and customers. This post describes the problem with gobbledygook in business writing and gives some suggestions on how to combat it. Read More

There is no science to the timing of email marketing, only footprints and guidelines that have been tested by people and businesses in the past. Plus, email marketing is constantly changing and their strategies may be forced to shift over time. The best day to send marketing emails for one company isn't always the best for every company. Read More

As social media use is increasing at an incredibly fast pace lately, more and more ecommerce businesses are investing time in learning how to add social media marketing to their existing marketing mix. Read More

A successful sales manager has to coach his/her team members to success. This is a special challenge when a manager who was a "farmer" is faced with coaching reps how to "hunt". Read More

The word “simple” means that something is not complicated. It doesn’t mean that something is without difficulty. Selling is difficult. Here are five simple (but not easy) ways you can sell more. Read More

Some incorrectly equate one call close selling with aggressive or sleazy sales techniques. This isn't the case, but successful selling in a one call close environment does require significant sales skill. The one call close seller must convert a shopper to a customer in a quick Read More