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As a manager or supervisor, we deal with employees to whom tasks are delegated. The company has needs and goals to be met, so do the employees. As humans, there are basic emotional needs to be considered, too. These are the need for recognition, opportunity, security, and belonging, among others. If good human relation techniques are applied, then getting the work done will be smoother. Read More

If you are a business such as an IT service provider or any other business you should consider holding a social media event in your city for your very own clients. It will help them understand the tools better and give them a way to increase their own business. Read More

Imagine 25,000 events, attended by 1,000,000 people, all packed into 1 week each year–that’s Global Entrepreneurship Week! The amazing thing about GEW is that your company can participate, in your town, anywhere in the world! The list of featured events spans the globe. The list of global supporters includes big names from business and academia, all who share a common goal. Read More

From the previous case study I did on Nestle, it seems like there’s a lot more companies that are also facing similar issues on Facebook with their customers. I am not going to push the blame on the customers but it’s more of a badly mismanaged social media case from them. The user backlash on Facebook seems to be going south for Tiger Airways after a few incidents that are unfavourable.
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Infusionsoft is a software-as-a-service solution that helps small business owners with the top three challenges they face trying to grow their businesses: 1) converting more leads, 2) getting repeat sales, and 3) growing revenue without growing staff. Read More

I love Wordpress, and others small business owners and marketers should too. Over the past two years, it has become my web design platform of choice. Read More

TimeSvr (http://www.timesvr.com) is an on-demand Virtual Assistance Service that can help you with routine things which bog us down every day, so that you can focus on the bigger picture. Our team of expert assistants can do it all, from moderating a blog to booking travel and even giving you gentle wake up calls in the morning.

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Business questions answered along with tips on getting quoted in the media, charging the right price and more. Includes questions from entrepreneurs and business owners. Read More

Companies from several different industries have shared direct digital marketing success stories and highly respected publications like 1to1 Media and Mobile Marketer have highlighted direct digital marketing’s flexibility. If you are interested in reading more about direct digital marketing, be sure to subscribe to The Lunch Pail for practical direct digital marketing insight and commentary, and Read More