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Trials are a very useful way of demonstrating to reluctant customers that you have something that they will value. A trial allows them to see for themselves what your product or service can deliver without committing to the full purchase price. Used correctly trials can be a tremendously effective way of boosting sales, particularly of products or services that do not yet have a reputation... Read More

Marketing podcast with Andrew Mason (Click to play or right click and “Save As” to download – Subscribe now via iTunes

This week’s guest on the Duct Tape Marketing Podcast is Groupon founder Andrew Mason. Groupon is a very unique service that allows individuals to collectively buy discounted, local products and services as long an enough people do it. Read More

Still under the gloomy financial crisis, many major brands and companies were forced to scale back their marketing budgets in 2009. However, the minority saw this as an opportunity instead, allowing them to maintain or even grow their adspend to take advantage of reduced media costs.
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With the current economy businesses need to be smart about how they are spending each dollar. Here is a list detailing the five best ways to advertise on a budget. Read More

Steven S. Little, author of Duck and (Re)Cover: The Embattled Business Owners Guide to Survival and Growth, shared three ways business can rise above the turbulence in this economy. Read More

Most business are used to offering just a few payments options: Cash is always acceptable. Checks are usually good. Credit cards are more common than they used to be, and are just about the only option if you want to accept payments by phone. But not all businesses have added an online payment option. With more and more of the purchasing process taking place online, though, it's becoming an impor Read More

The due date for federal income tax returns is around the corner. If you haven't gotten on top of your taxes, these last minute tax tips can help you meet that April 15th deadline without a problem with the IRS. Read More

Your effort will make or break your sales career. So will your knowledge and skill and ability to add value to your prospects' lives. So will your ability to create trusting and genuine short-term and long-term relationships with prospects, customers, managers, and suppliers. But, perhaps more than any of the factors above, this prospect type will have more to do with your career success than
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There is an amazing number of people in the world who imagine that the law of selling (and business in general) is that one must make a profit by getting an advantage over other people. As a matter of fact, the very opposite is the case. Read More