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As you have more than likely already learned, the more posts you write, the better you’ll be able to understand what type of headlines and content are catching people’s attention and you’ll begin to discover your “voice”. Promoting your blog to these platforms is a bit different from the basic SEO strategy implemented within your site, so I’ll review some of the specifics to help you develop yo Read More

(This article originally appeared in Feb. 2010 Business Builder newsletter. I’m posting it here because I seem to be having related conversations with business owners with greater frequency.) Sometimes the biggest challenge in correcting your marketing problems is defining exactly... Read More

Providing quality technical publications with your equipments increases customer service and reduces the amount of time after sales supporting the equipment Read More

There is a movement underfoot to make April 16th FourSquare day...why you may ask...well for the non-nerds among you 4/16 is four and four squared. Read More

If you have to develop Wordpress themes on a regular basis then I have no doubt that you too have experienced the tedium that goes with re-writing the same code over and over again. It doesn't matter how excited you are about a new project or even how much you love web design, having to repeatedly d... Read More

In 2007 Charlene Li, then at Forrester Research, now running the Altimeter Group, along with Forrester 's Josh Bernoff, Remy Fiorentino, and Sarah Glass Read More

How to use relevant keywords or phrases on your website or blog to drive qualified traffic your way. By using the appropriate keywords, you will be able to increase your search result rankings and become a thought leader for your industry. Plus a tool to see what sort of keywords you should be using. Read More

Using Twitter for business is a great way to reach people, build relationships, provide customer service, and drive sales. Learn how you can leverage Twitter. Read More

The sales process is a non-linear. It is the salesperson’s duty to advance the sale from one stage to the next, but not to ignore the needs of their client or their client’s buying process. Sometimes this means going all the way and then backtracking to pick up the pieces in between. Read More