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We talk a lot about taking the time to manage customer reviews and it makes sense to do so. Online reviews grow legs: The search engines are aggregating them, Read More

Think Twitter is just some silly Internet fad with no real impact on your business? Think again! With an estimated 75 million people sending over 1.5 billion messages (or “tweets”) a month, Twitter is an increasingly important way to connect with your customers and prospects – one you can’t afford to ignore! Read More

Why not promote your business using one of the Twitter advertising services that have sprung up in the last 18 months or so. Here's a list of the 15 best Twitter advertising services for you to consider (so far!) Read More

Continuing education adds skills and value to your career portfolio whether you are trying to get ahead in a corporate environment or planning to start your own business. If you are looking to further your education, there are a number of great options to choose from. But the biggest obstacles most people encounter are deciding what sacrifices they are willing to make in order to meet their goal. Read More

How many times have you heard about blogging: it’s not brain surgery? Problem is, most of what you read about blogging makes assumptions you don’t know. Get the background info nobody gave you. Read More

Here’s a neat new product that just might make your small business marketing life easier, especially when it comes to building your email marketing lists at the physical store level. Here’s the scenario: You’re a small business owner with a physical store location. Lots of customers come through your door each day but you’re not maximizing the opportunity to properly collect customer email addres Read More

101 Marketing Strategies: Real marketing strategies that are working right now in the real world in terms of marketing your business. Read More

Is your company a great innovator? According to business development expert Dan Adams, author of “New Product Blueprinting: The Handbook for B2B Organic Growth,” the true litmus test is customer engagement. “Too many companies fail to factor the customer into their innovation efforts,” he says. Read More

Letting your good manners show isn’t only for face-to-face meetings with customers. You should take advantage of every opportunity to show your appreciation, especially as part of an email marketing strategy, says Steve Adams, vice president of marketing for Protus, a provider of Software-as-a-Service (SaaS) communication tools for growing businesses and enterprise organizations. Read More