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Following is a Q&A with Ellen Cagnassola, the Soap Executive Officer (SEO) of SweetSoaps, a maker of custom soap products based in New Jersey. Ellen’s been on our radar for some time now (we’ve blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do - make a good product, make good connections and make people aware of her. And just like professional Read More

Pearson IT is pleased to announce the addition of two Sr. IT Consultants, George Miller and Anju Patek, who will be working out of the company's Seattle and Chicago offices, respectively. Read More

(Except Different) Years ago, people used things called public libraries to do research on a variety of things, including washing machines, and franchise opportunities. Libraries housed books and magazines that were available for people like you to use for whatever... Read More

Consistency in branding is important. But sometimes, too much consistency makes your web site boring and adds confusion for the viewer. Read More

How bad customer service impacts your business and how it can impact your business. Plus a couple of real world examples. Read More

When starting your own business there are tons of things that you will think are really important to have or do. Many of them really are not. Here is a list of things that we spent time or money on that on reflection we shouldn't have or that we managed to get away without. Read More

For sales people Sales 2.0 is a boon as long as they are smart about it. But if they don't manage their "social media footprint", it could impact their Reputation 2.0. Read More

Mail Online | The married father-of-five spent five hours in a police cell and had his DNA, fingerprints and police mugshot taken. Read More

According to a study, consumers who follow a brand on Facebook and Twitter are more likely to recommend a purchase item or service. Read More