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Tennessee Lt. Gov. Ron Ramsey, who is running for governor, emphasizes in a direct mail piece sent to Kingsport homes that he is “Listening. Working. Fighting for Us.” The mail piece does not say whether it is paid for by his gubernatorial campaign or by the state, but it is a “franked piece,” according to Lance Frizzell, Ramsey’s deputy chief of staff. Read More

Your white paper introduction is one of the most important sections of your white paper. It is the "make or break" point in your paper that determines whether your reader will read the rest of the document.

This blog post will provide you with five suggestions that will enable you to create a more engaging white paper introduction that engages your target reader and leads to better value mess Read More

Retail and eCommerce principles are in practice not only in the e-retail industry but in many industries. While the NRF and Shop.org serve the retail industry, smart marketers from many different industries glean knowledge from these conferences and apply it within their own industry to improve engagement and sales. The principles of eCommerce and direct digital marketing are in many ways industr Read More

Many businesses don't think about reputation management until a crisis has actually occurred. Waiting until your business is swamped with negative buzz puts your brand is serious trouble. Read More

There are three simple but very powerful ways you can make sure your website is found by people that are looking for your products and services. Read More

As recent as ten years ago, terms like, “renewable,” “fair trade,” and “sustainability” were considered the vocabulary of the fringe. These words were uttered mostly by those some referred to as “tree huggers” and “granolas,” and “real” entrepreneurs were more concerned with making some cold hard cash than with making a difference. That’s not to say business was completely self-centered... Read More

We’ve all heard the bleak statistics about startup failures. In fact, according to a recent study by the SBA, a mere 44% of new business startups can expect to still be doing business just four years later. If you’re not strong of heart, these numbers alone could be enough to make you want to throw in the towel before you even begin. Don’t give up just yet though. Read More

Steve Garfield author of RISE's must read books for entrepreneurs Get Seen with tips and tricks for getting started with video. Steve also points out the benefits of casual video for business. Read More

rule of thumbMost small business owners and entrepreneurs find themselves overwhelmed with duties ranging from janitor to Chief Executive Officer. With so many duties to perform, small business owners do not have the time to study reams of financial reports in order to effectively manage their business. What I have learned through the years is that I can manage a lot more efficiently and effectiv Read More