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Some developments that are worthy of our attention and will affect how we do things in the social mediasphere over the next few years. Read More

Productivity can seem so elusive at times. It can be hard to prioritize, manage the workload and stay focused, but with a few simple steps and a good dose of discipline, you can be on your way to more control over your days. Read More

While there are hundreds of evolving strategies and tactics used by SEO firms to help your web pages rise to the top of the results for your most coveted search terms, it all pretty much comes down to focusing on three things. Read More

With the millions and millions of tweets flooding through Twitter on a daily basis, it becomes extremely difficult (and frustrating) to keep track of conversations, link traffic and stay on top of trending topics. There are plenty of applications and programs available to meet your tweeting needs. After consulting websites, reports, articles and books on Twitter that discussed anything from tips Read More

We have all heard the conventional wisdom that “the customer is always right” and “we exist to serve our customers,” but what if you have a customer that is so bad that his association with you damages your business? I say fire him. Read More

Marketing podcast with Chip Heath (Click to play or right click and “Save As” to download) – Subscribe now via iTunes

Chip and Dan HeathHopefully you recognize the title of this post as a play on Chip and Dan Heath’s wildly popular book Made to Stick and the recently released offering Switch. As I read through Switch in preparation for this week’s interview with Chip Heath, I was struck b Read More

The new edition of the book isn’t just a rehash of old content. Scott has extensively rewritten the book, updating it to accurately reflect the latest opportunities to connect with buyers online. When the first edition came out, Twitter didn’t exist and Facebook was still very limited — you needed a .edu email address to sign up. Scott has also pulled in new examples, many of which came from peop Read More

So here we are as promised, Step 2 of the 5 Steps To Get To No Faster and More Often: Talk To More People. No kidding, right?  In fact, I could Read More

When starting a small business, surrounding yourself with key team members will bring success. Be selective - it's not a popularity game. Read More