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According to Innovators Forum guest blogger Susan Fantle Along with today's many discussions about social media, there is a lot of talk about “content”and the critical role it plays in B2B marketing.
 
Content is FREE information that business marketers offer to prospective customers to generate qualified leads that can,
hopefully, be turned into future sales.
 
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A well organised usability test not only provides feedback from a user’s perspective on the site’s ease of use, but it also points to where improvements can be made. This blog contains details on how best to organise a usability test. Read More

Recently, a routine Facebook code update sent hundreds of private messages to the wrong person. The private messages that were misdirected include messages about sex and divorce, devotion and infidelity, cancer and rubdowns. This major glitch in the system, indirectly points out how vital it online privacy has become. Read More

LinkedIn stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. But since its creation, LinkedIn has been geared toward the professional business crowd. Get started with a LinkedIn marketing strategy today with these five tips. Read More

Managing employees will be much easier if employers know what their staffs or workers want from them. Directing the feelings, attitudes, actions, and behaviors of a team is a big task. This blog post explains a list of items that employees want from business owners and managers. Read More

Employee Benefit News provides a link to a report profiling the top 10 companies in 2009 from the perspective of employee benefits packages. They include some surprising features including a focus on wellness over treatment for illness as a way of bringing medical costs down and show appreciation for employees. Of course, many small business may not have the resources to create such ambitious pro Read More

When cutting costs, think twice before cutting employee benefits in your small business. In this article from the SCORE Website, nationally known small business expert Rieva Lesonsky insists costs should be cut just about everywhere else before considering eliminating benefits your employees look forward to. You will loose more in productivity and morale among employees then you will save on your Read More

Selling requires a strong ability to diagnose the client’s problems and challenges. By diagnosing their problems and challenges, and by developing a full understanding of their root causes, the professional salesperson can build a solution that perfectly matches the client’s needs. Follow these steps to improve your ability to diagnose! Read More

I mentioned in my last post that I would discuss the “how to” of implementing operational efficiencies within your social marketing efforts so let’s get to it. Friends and clients are always asking me, “is this social media thing really worth the time and effort?” My answer is, “it doesn’t have to take a lot of your time as long as you 1) Carve out a set allotment of time each day to develop c Read More