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According to www.MarketingSherpa.com, it costs 5-7 times more to acquire a new customer than it does to sell more to an existing customer. Despite this, most businesses invest their limited marketing dollars exclusively on strategies to attract new customers. Read More

Want to know what's being said about you or your company online? Then read this article for helpful tips & links. It also has useful suggestions for managing your limited time spent online, and for developing an audience. Read More

At the end of 2009, Twitter now has over 75 million user accounts registered. Wikipedia describes Twitter as a free social networking and microblogging service that enables it users to send and read messages known as tweets. It was first launched on March 21, 2006 at 9:50 PM Pacific Standard Time (PST): “just setting up my twttr”. Read More

Using Twitter to extend your reach and get the word out about your business offering. Also a listing of 3 services that can help you. 2 services to grow your followers and one to shorten URL’s to give you added real estate. Read More

Salespeople sell change. They sell a future result, a better outcome. But creating the vision of a better future outcome is only where the sale begins. Successful salespeople know that that change needs their time, their attention, and their resourcefulness as a salesperson—and as a businessperson—to be achieved. They lead and manage the change that they sell. Read More

In marketing, marketers do as much as possible to get people talking about a particular brand. In this day and age, there’s a trend where most will gravitate towards social networking platforms. Even though it’s still under the category of New Media, most people tend to overlook the other platforms encompassed under the term New Media; online forums for example.
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Robb Mandelbaum, in his You're the Boss column in the small business section of the New York Times, reports trouble for small business legislation in Congress as support for hiring and investing incentives and to spur small business lending face some resistance. Both are key components of the Obama Administration's plan to bolster small business, but whether these measures can make it through the Read More

What is an entry point in a white paper?

An entry point is the point at which the reader first enters and begins to read the primary white paper content. By increasing the number of 'entry points' into your white paper, you can increase the number of opportunities to engage a busy reader, especially those that have a short attention span.

This blog post will provide you with several tips o Read More

Great salespeople have the ability to negotiate. They see every advance in the sales process as an opportunity to negotiate in good faith, creating value for their company and their client company at each and every stage. They build trust within their client’s company, negotiating changes and modifications within the buying team to ensure that value is created for all of their stakeholders. They Read More