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Creating a URL structure that describes the content can improve Google ranking of the website. This can be done by organizing the website by creating descriptive categories and filenames for the documents, helping in logical creation of simple and user friendly URLs. Read More

Is traditional marketing dead? Does Engagement Rule? The focus in 2010 is engagement and building a relationship with customers. It sounds simply but ends up being as clear as mud. Here's a simple, practical and do-able way to connect. Learn how to make people like you and your company! Read More

How to get you idea's across to lots of different people in your target audience by using SlideShare.

A great tool for sharing Power Point presentations, SlideShare will also allow you to target people by keywords and a description. Read More

If you look at the Lijit search widget on the right side of my blog you’ll see that the most popular topic readers search for is… Cold Calling Scripts. I find it interesting because using scripts is one of those “BIG Debate” topics that sales people and their manager often argue about.

In my very first management role I wanted everyone to, “say it just like I say it …word-for-word and you’ll Read More

Businesses always have problems needing to be addressed but often we confine them to the too hard basket, or turn a blind eye to them, in the vain hope that they will somehow just go away, or someone else will resolve them for us. This article explains why this occurs, and then outlines 6 steps to help break the cycle, and ultimately prevent those little problems growing into monsters. Read More

Podcasting is a means to publish audio and video content to the world via the Internet. Creating a podcast of your own is almost as easy as watching or listening to one.

Creating a podcast of your own is almost as easy as watching or listening to one. All you need is knowledge of tools, we have made it simpler for by creating a list here. Read More

Building a website for your business is a smart step to increasing your sales and extending your services to a wider client base. However, you cannot expect your website to gain a high amount of traffic without marketing aggressively. Read More

Before we begin, let’s take a look at the difference between Public Relations, Advertising and Sponsored conversation. Read More

Watch your language! If you are not specific with your wording, then you are giving yourself permission not to succeed. Other goal killers are words like “I’ll try”, “I’d love to, but…”, “I wish I could do that, but…” I am sure you know where I am coming from with this. Read More