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Much of the time, consumers are in a fog - a buying fog. The buying fog is fueled by a lack of personal clarity about what they really want or desire, by their dislike or fear of salespeople (whether it be strong or mild), and by their lack of: time, money, clarity, silence, or priorities. Read More

The conventional sales wisdom has always insisted that a salesperson enter a prospect as high up the organizational chart as possible. The idea behind this approach is that authority to sign a contract is normally found at the higher levels of an organization, and that it is a waste of time to start anywhere else. Whenever one commits to a single approach, they necessarily cut themselves off from Read More

Options are not always good, especially in sales. Part of good selling in demonstrating capabilities and the ability to deliver solutions. Throwing options out, like so many things against the wall, is not the same as selling. Read More

Here are the BizSugar articles from last week with the thoughts they inspired on international business. Topics range from international networking through location-based social media search. Read More

Project timelines are often works of fiction designed to appease a demanding customer or an unrealistic boss. All this does is create a project doomed to failure. Is honesty not a better option? Read More

The numbers are a testament to the speed of growth on the Internet; do check them out, but here are some highlights: Read More

When answering the question of how to choose the right lawyer for your small business an obvious start might be checking their references. But attorney Joseph Zellmer suggests some other points you might consider such as likability and follow through. Watch the video: Read More

This quote from Paul Arden rings true for many small business owners who are using internet, new media and social media marketing. They are bending solutions from their old marketing efforts to fit their new ones, most of the time poorly. When adding a new marketing medium to your efforts, think about this quote. Read More

Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. Read More