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Should a customer loyalty program come with fine print and what basically amounts to black out dates? You know, the program that offers you points or discounts by coming back, but you can only get those rewards on certain days. Or sometimes the rewards aren't eligible during other promotions. Read More

Twitter has redefined the way we communicate with each other and millions around the world are using it to connect with people, share information and form business partnerships. If you are a business owner, Twitter can help expand your business. Read More

Audience is becoming an increasingly specialized term. With so many opportunities and channels for consumers to interact with media - and content specialization rampant from cable TV to the Internet - “mass” marketing is becoming a difficult and expense endeavor. Read More

Most sales people face more competition than ever. And those competition are knocking on your customers' doors trying to take the business from you. Here are three strategies that can help you keep them out. Read More

Social Media Pro, from Duct Tape Marketing, is now available as a self-study course. Social Media Pro is a five course program designed to get you up and running with social media marketing. This program includes the following sessions: Session... Read More

Short article from Sales Tip A Day that lists why you should write a blog to help differentiate yourself from your competition and identify targeted leads for your product or service. Read More

Sales people need to realize that a pipeline is not a holding crate for everything they come across in the course of the day, but a place to manage real opportunities to close. Rather than having the false comfort of a "full pipe", they should be striving to clear the distractions and focus on closing and refilling the pipe with viable prospects. Read More

As a newly established company, should not be too rigid in forming organization structure. What should be the main concern is the component of what is required Read More

Everyone in business has an area of expertise. And sharing that expertise is a useful way of enhancing your business offering. If people see you as an expert, it will build their trust in you Read More