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TechCrunch traffic is not profitable for startups. It's completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. On the flip side, the highest quality traffic is typically from an email list that you've been communicating with for some length of time. Your conversion rate for these leads will be astronomically higher than your standard w Read More
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Online platforms have a long track record of providing advertising as a business model, but few have implemented direct lead generation functionality as part of their business models. Enter the team at SlideShare.net who recently announced the launch of two new business services. The first service, AdShare, allows users to promote their presentations on SlideShare by paying a pay-per-click rate. Read More
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One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels. Not only does it engage consumers with your brand in a fun and exciting way, it results in a treasure-trove of customer information, preferences, and feedback you can then mine to improve your business. And, best of all, launching an online contest can be very i Read More
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Here's How You Can Get Near Instant Search Engine Rankings and a Stampede of Fresh Traffic, Every Time You Make a Blog Post Read More
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Having all the latest Web 2.0 marketing tools does not ensure your marketing success if you use them incorrectly. Unfortunately, all too often entrepreneurs join social networks and associated groups and then immediately attempt to market to everyone the very same way they ran advertising in the past. Not only does this not work, it actually harms your credibility and thwarts your success.

Wha Read More
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Even though the squeeze of the recession is lessening, marketers cannot abandon the quest for discipline and efficiency. Marketers have a direct digital marketing mandate to unify database and multi-channel content execution to gain efficiency and aggressively pursue improved consumer experiences… and the sales spoils that accompany them. Read More
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There is a very clear correlation between a positive work attitude and positive results. It seems that those who maintain a positive attitude (even when things are not necessarily going their way), consistently produce successful work results. Even if they come up short on delivering, having a positive attitude will cover up a multitude of sins. Why you might ask? The answer is simple... Read More
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The past few years have been tough on businesses.  The recession, credit, regulations, taxes, and a myriad of other external factors  have wreaked havoc on the small and medium businesses. Forget about the recession and apply these five principles to grow and prosper. Read More
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What every entrepreneur needs to know from the consumer electronics show this past weekend in Las Vegas. Includes an overview of Skype TV and the race for bringing Internet TV to your TV screen. Read More
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How do you use Twitter? How do you make Twitter profitable? These are questions asked of me frequently and below is an overview of how I personally use Twitter. First and foremost I look at Twitter as a stepping stone in building a relationship with potential clients and partners.  Twitter, for my business, is not a great tool for ongoing relationships.  I cannot carry on a meaningful conversatio Read More
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