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A new report from FED Razorfish , that looks into consumers' digital habits and attitudes, are showing that the best way for brands to engage consumers on social media is to use conventional marketing techniques like various discounts and exclusive promotions. According to the report, it is more about great deals and not so much about some type of Read More
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Customer service, something we as business people and also consumers encounter every day. From grabbing our first cup of coffee at our favorite store to our first phone call of the day, we take part in the consumer experience as well as have an impact on our on customers experience. Read More
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Part 2 of 3 for Building a Championship Pipeline: Sales people get pulled in many different directions. From lead generation on the front end, to closing the deal on the back end, there is a lot to do! Throughout the process, you must be committed to adding new opportunities to your pipeline. The following is a list of things I do to continu Read More
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Looking to fine-tune your PPC campaigns and drive more relevant traffic to your website? Then check out these five tips that help you write converting ad copy. Read More
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I have been using a PC for many years and I was always curious about an Apple Mac but never bought one. My laptop finally packed in so I decided to invest in a Apple Macbook Pro which cost 1,500 euro. This is probably 50% more than I wanted to pay for a laptop but was it worth it? Read More
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You don't have to be a marketing expert anymore to put an ezine together or blast your prospects with an e-marketing campaign or a cool survey. They are all great ways to engage with your customers and Web 2.0 has given us fantastic, easy to use tools. Read More
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Do you know the difference between a direct link to your website and a re-direct link - also known as a jump link or indirect link? If you don't then please read on. Read More
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I wish Albert Einstein was still alive today as I know most jobseekers would listen to him. As much as I try to inspire creativity and invention in job search I fear that many jobseekers gravitate back to the same routine, tasks and approach. This is insanity but you don't have to believe me. According to our friend Mr Albert Einstein insanity is Read More
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What is business performance management? Is it only available for large enterprises or is it accessibl to small and medium businesses? Read More
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How can you turn around a bad sales day in your store halfway through the day? Learn how Business Intelligence software can help your retail establishment and save the day. Read More
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