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Many of our loyal small business UnderstandingMarketing.com visitors have been asking about the best time to pitch a PR story with a holiday theme: Read More

Here's the short and skinny version of an over-hyped, greatly exaggerated, over the top, artificial way to attempt to attract others to your offer. Read More

Essay writing begins with a topic. Everything else — the abstract, the discussion points, and the conclusion — is all based on the topic. Any topic may be used for an essay, provided it is within the scope specified by the professor who assigned the coursework. As for marketing essays, academics can discuss anything as long as it is related to mar Read More

Entrepreneur and author Cameron Joh gives this brief but exciting interview on CNN about starting his first business with $50 before he even became a teenager. If you haven't heard Joh's story and think there's something holding you back from getting into business for yourself, you owe it to yourself to check out this interview. Joh argues you Read More

If you are in the business of selling a product, I'm sure you've received those incredible offers “Have your product included in our gift bags! Only $10,000 in addition to the complimentary product you're offering.” Read More

Selling your small business even in hard economic times may not be as complicated as it seems. This is especially true if you take the proper steps in the process. Domenic Rinaldi suggests these important tips on "selling your business with confidence." Rinaldi's article also warns against loosing your leverage by appearing desperate in hard ti Read More

The best advice and practice for getting your foot in the door, building connections, and telling a story to raise funds through the use of social media. Read More

You might have read a lot about the flashy stuffs of what social media marketing can do for you but here are 7 harsh realities about social media that you need to know. Read More

Clients come to me because their sales are not where they would like them to be - they want to see higher revenues in their business. They want to attract new customers. And they want me to tell them how. My answer is always the same. How much networking do you do? What do you do on a regular basis to get in front of new prospects? Read More