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Ladies, don't abandon any urge you have to focus on your kids, but add a little business in there. You'll be surprised at the results. Some moms (especially the stay at homes) might not want to chat about that so don't engage with them. Instead, look for the other mom's who might be sheepishly checking their blackberries when they think no one is Read More

When you're an entrepreneur, it's not uncommon to have 101 great ideas — and that's just before lunch. The trick to success is staying with what you're in the midst of, and finishing it, before you head off to tackle the next World's Greatest Idea Read More

Making Time for Social Marketing Read More

A website analytics package better than Google Analytics? Carson McComas at WorkHappy.net says so. He's rarely wrong about these things. Read More

Online brand marketers seem to be somewhat blinded by this measure and this appears to be largely a hangover from the early days of the net when the pure novelty and the potentially serious ramifications of the “click through” first dawned upon us. In the world of direct response marketing, it seems that more tangible measurements have greater imp Read More

Practically every business must manage debt. For small- to mid-size companies, how much is too much? To find out, we tapped Eric Siegel, Wharton adjunct professor in management. Read More

Sales coaching is the management No. 1 activity that drives sales performance. The only problem is that managers have not been taught how to effectively coach. Coaching is a skill that takes time to perfect and unless effectively coached or trained managers make all types of blunders. Read More

Do you know the value of your viral/word of mouth marketing? Here's 14 metrics you can use that are actually meaningful for your business. Read More

I shook myself down and decided to investigate further. I pride myself on good planning, yet here was something I had failed to consider. It had left no apparent trace of itself in my work. It was bloody invisible. Read More