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I am giving a talk this afternoon at the Inbound Marketing Summit in Boston and here is the essence of the message I plan to deliver. For the past 10 years or so I've been using this definition of marketing — Marketing is — getting someone who has a need to know, like, and trust you. With each passing year, I've found this non textbook definiti Read More

BizBox's Jerry Kalish has some tips for how to instill good email habits in your employees (and yourself!). Read More

DHL's ads are mostly funny or striking at the very least. Today we shall see how they have been an inspiration to the advertising world. Read More

Out of the 1,400 CIOs surveyed, 54% completely prohibited their employees from any online social networking activities. Read More

You're looking to build a winning workplace, right? That's one marked by engagement and motivation and passion, innovation and progress. The Executive Director of Winning Workplaces shares three things any leader can do right now to build a winning workplace and their total cash outlay is...$0.00 Read More

As we interact with entrepreneurs like you on a daily basis, we are often interested in hearing all your stories, be they (hopefully) success stories or tales of gloom and despondency! Our daily discussions have prompted us to gather together a list of twenty three tips from entrepreneurs. Read More

If you're using Twitter (Twitter) for business as a way to promote your brand, products or services, it's even more important that you write retweetable tweets. Here are five simple ways to make your 140-character pronouncements highly retweetable. Read More

Marketing to consumers with one broad brushstroke may still make sense for major brands, but for a niche business, the best way to a customer's heart is through a more targeted approach. Here are five niche marketing tips for reaching a select market segment affordably. Read More

Incorporating free shipping into an online customer acquisition and retention program is a great way to increase sales and boost customer loyalty. There are many different types of free shipping that should be considered for any loyalty marketing effort. Your best bet is to experiment with several offers. Luke Knowles, author of The Free Shipping Read More