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Do you rely on templates for your white papers? You may be doing both your business and brand harm, especially if your target reader sees the same template being used on an entirely different white paper. This blog post will provide you will some valuable tips to help you avoid the "template mentality". Read More

The Truth About What Motivates Us Dan Pink has a new book coming out at the end of the year — Drive: The Surprising Truth About What Motivates Us — that may help people rethink the entire notion of the carrot and stick approach to motivating and rewarding employees. Seems that autonomy is a much greater motivator than we understand. Dan will Read More

Every few weeks I take a collection of my most popular social media Tweets (Twitter updates) and archive them on my blog for people who missed them or are not yet on Twitter. Here's a collection of 25 tips, thoughts, and trends from the past 10 days. Enjoy! 1. Social Media Thought: Not listening to your customer = Brandicide (Brand Homicide Read More

I find women to be the worst culprit of trying to 'dumb down' their awesomeness so as not to appear 'boastful' or like they're 'bragging'. This is a huge mistake. Read More

In a recent study conducted by The Nielsen Company, it was found that 18% of users start their search for new information on social media. Read More

The most important factor in the success of your email marketing campaigns you can not even see! It's not the copy or the pretty pictures you put in your noozles. It's the percentage of emails that actually get through to your customers' inboxes. This is called "Deliverability" and here's how to increase your email newsletter deliverabili Read More

Download a FREE chapter of the book - The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning. Read More

Listening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy and taking action, or listening to your customer for the purpose of engagement, rapport and opportunity seeking. It all starts with listening. In marketing, as in battle it is often one bold strok Read More

Part of managing a sales team is inspiring it to reach new heights of performance, just as an athletic coach might do. The similarities between coaching a sports team and managing a sales team are remarkable. Read More