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It is easy to put more focus on the method of forecasting sales results rather than the putting the focus on the purpose of forecast which to drive activity, accountability and execution. Read More

SOLE-TRADERS and smaller businesses are the most vulnerable potential victims of the expected swine-flu pandemic. There's a lot of information about at the moment on how enterprises should prepare themselves to weather a global swine flu outbreak should the current situation worsen. Most of this is aimed at large organisations rather than the s Read More

There are three possible answers as to whether you got a return on the time and/or money you have spent on your marketing activities:(a) Yes,(b) No,(c) Don't know. If you answered (c) then you may never know what is working and producing results for your brand. Read More

There are ways to make sure that the economic decisions that you make are not going to hurt you in the end. With a little bit of qualified advice, you should be able to manage your own budget with confidence and ease. Read More

A new report by Inside Facebook discusses some best practices for retailers hoping to set up shop on the popular social networking site. Some of the recommendations include letting users shop from within Facebook, including even the ability to share product information with friends. Another suggestion is to have contests, giveaways and sweepstake Read More

It's been an unusual week in social media, most notable because many of us had to learn to live without it. A DDoS attack targeting Twitter (Twitter), Facebook (Facebook), LiveJournal and many other sites knocked the leading micro-messaging service offline and caused numerous problems with the leading social network, too. Read More

A Web seminar in Royal Oak will help to teach businesses about the use of social media. “You CAN Measure Social Media: True Tales from the Social Media Measurement Trenches” is being hosted by the Detroit chapter of the International Association of Business Communications. Read More

Twitter ruffled a few more journalistic feathers this week when American Idol judge Paula Abdul became the latest household name to usurp the breaking news power of traditional media by making a big announcement on the social networking site. Read More

Entrepreneur Dharmesh Shah of the blog On Startups offers this interesting post on how to hire sales people. The post includes a formidable list of 14 tips Shah says he gathered from observing sales teams he has observed that work pretty well, including the one at hi us own software marketing startup HubSpot. Though Shah's company is definitely a Read More