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As small business owners, we all know that marketing tools can be real lifesavers. Making yourself and your business available online these days is a must to any small business owner. Your customers need to be able to reach you, they want to see you — and you want them to return to you. Read More

Just as you can't motivate a seed to grow (you can only provide an appropriate environment that will allow it to grow), managers can't motivate employees. Read More

In a previous post, Concentrate on Customers, Not Yourself, I mentioned service that might discourage or lose you a customer. Today, I'll relate customer service that made a very positive impression. Although this occurred at a fast food restaurant, the principle applies in any business, including your home business. Read More

There has been quite a gap between episodes 85 and 86. The reasons for that are plentiful, but one of the biggest is that I've been doing a lot of speaking engagements that have taken away the time I would normally have spent on this podcast. For this episode, I wanted to make available the audio from one of those presentations. Over the past s Read More

The sales process and the job of the salesperson can be broken down to six basic steps, and it's important to do them right! Read More

By 2015 over one third of global companies will come from developing markets Read More

The Internet has changed everything and even more than that social media has revolutionised the way consumers use the Internet. I know you don't need me telling you that the Internet has completely changed business and the way the world runs. However, consequentially the consumer has evolved with the Internet. Read More

Whether your customers are consumers or other businesses, understanding their buying behaviour is one of the important aspects needed for small business marketing success. Customers will base their buying decisions on both rational and emotional reasons. Gaining a better understanding of your customers' buying behaviour is based on knowing the fo Read More

1. Power - It isn't about who has the most authority. It is about who has the most influence. Develop unity among the most persuasive members of your team. 2. Character - Integrity is the strongest foundation when building long-term success. 3. Hope - People quit when they don't see a light at the end of the tunnel. The leader must... Read More