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Last week in our podcast we discussed “Integrating Social Media Into Your Sales and Marketing Process.” Today I would like to talk about what a social media roll-out plan could look like for your company or department. If you're a lone ranger, don't worry, this will work for you too. Based upon sections from our book Sociable! here's a 13 point Read More

With thanks to the late Elisabeth Kübler-Ross, I now present my "Five Stages of Grief During New Sales Script Role-Outs." Read More

At times the difference between winning and not is how badly you want the deal. Read More

I carry many hats working for a law firm. I am a legal assistant, billing clerk and also the receptionist. A couple of weeks ago I attended a seminar called “How to Be an Outstanding Receptionist.” Not that I wasn't any good at my job, but in recognition of the fact that no one is perfect and we all need improvement. Most of the seminar was a ref Read More

As a small business owner you are dependent on cash flow - and making sure that your customer payments transact seamlessly, securely and reliably are critical to that cash flow. Here's an overview of the payment options you may want to extend to your customers as well as the best practices and self-protection tactics you should employ when accept Read More

This takes me back to the time I was working for someone else. Not long after I joined them, they began re-structuring the IT departments of all their companies world-wide. Up until then, each company had their own system that made is very hard to exchange information between each other and also report back to headquarters. Read More

Chris Anderson, of Long Tail fame, has done it again with Free -- the book highlighting the successes of companies that use a Freemium (versus premium) model of sales. By no means does it claim that a business can survive giving away product/service indefinitely, but it is a strategy worth leveraging if it fits your biz. Anita Campbell reviews thi Read More

There are only a few channels I actually subscribe to on YouTube. I would even say that I would call myself a rather active viewer of the site, checking out several videos a day. Though there are plenty of opportunities for brands to utilize the services that YouTube provides, the videos that get the most exposure are the ones from individuals. Her Read More

Go mobile, marketers... Read More