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One in four growing businesses feels threatened by the tough economy, according to a survey by the National Federation of Independent Business. But when the going gets tough, the tough get ... marketing. The key is to focus your efforts on building greater brand awareness both online and off. Here's how. Read More

In the sales profession, it's what we do today that matters most. Read More

Another show from the Sales Evangelist himself - Lead Sourcing Series Read More

Sales people need to focus on quantifying opportunities for both the buyer and themselves, rather than just qualifying which may take them in the wrong direction. Read More

Forget about the revenge of the nerds. The technology elite (think Bill Gates, Mark Cuban) are now called "geeks," thank you very much, and they've gone beyond revenge to earn respect as a potent market segment. Geeks are smart, but skeptical, and savvy marketers need to approach them the right way. Here are some surefire ways to reach and win Read More

A detailed look at what respondents said their to ways of winning in sales are given the current state in 2009. Read More

Further to our last, it says something about the politicians of the G-20 that they did not agree a single measure to help business directly — despite their nominal agreement with the obvious truth that a revival of business confidence is the only way out of the recession. Read More

Carl's Jr advertising Read More

Connecting the dots for your prospects helps them move comfortably through the sales process. Read More