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Generating a good flow inbound leads is just the first step towards building an effective sales machine. Here is quick slideshare presentation on a very simple but critical step in making the most out of your inbound leads. Read More

Failing is a part of succeeding. It comes with wanting to be able to succeed. Succeeding just determines how many times you are willing to try again after you have failed. Read More

A series comprised of email interviews with professionals who's businesses/positions have let them form an opinion as to how design may or may not lend to the growth and success of their products or services. Read More

When your customers call in to tech support or other customer service areas, their experiences can either make them trust you, your company, and your brand even more -- or wonder whether anyone really cares. This customer service check list outlines the do's and don'ts of keeping your customers happy on the phone. Read More

Times are tough and likely to get tougher for creative marketers who toil for major brands. As advertisers continue to adjust (read slash) their budgets in the face of client cutbacks, creative vendors of all stripes will face pass-along cutbacks—unless they can make themselves indispensable. Read More

Beth Harte's main point about the scalability of social media in corporate America - and it's an important one - is that if companies reach a level where scaling their efforts at more personal communications becomes prohibitive, they'll disengage and revert to broadcast-type communications and mass marketing. Read More

I know some bloggers don't like to update old posts (they like to let them stand as a record of their thoughts at any given point in time) but I personally don't have an issue with it at all and think it's a worthwhile thing to do on a number of fronts. Read More

One day, I wasn't a speaker at conferences, and then I was. And then a little while later, I was a paid speaker. And now, I'm a decently paid speaker. Some day, I hope to be a really well-paid speaker. It's not a bad way to make a few pesos, if only to fund all the crazy research I like to do all the time. Read More

Business websites often encourage visitors to leave contact information so that sales staff can get in touch, but this only rarely works. "How do you leverage otherwise anonymous traffic?" asks Martin Longo, chief technology officer of startup Demandbase, based in San Francisco. Last week, his company released a tool, called Demandbase Stream, t Read More