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Paul Cherry and Patrick Connor presented a sales questions and leadership questions workshop based on their Questions that Sell and Questions that Lead programs at The Snack Food Association's Annual Management Workshop in September. Read More

This is a long post but it is very important to me personally and it is also important to all REALTORS® Read More

To make money online, you need to offer products that customers want to buy. New online research tools can help you determine what customers want to buy BEFORE you open your store. This article explains how to use Google, Yahoo, and Keyword tools to uncover profitable customer demand. Read More

The current economy means money is tight and it's more difficult than ever to get money from banks for funding a small business. But you CAN still get financing to buy a franchise. Jeff Elgin provides some tips on finding the money you need. Read More

Learn from industry insider, Joel Libava. He recently wrote a revealing eBook... Read More

Explore the value of helping your customers re-evaluate their existing vendor relationships, using questions that will guide them through the evaluation process. Read More

Like a marriage, a business relationship is always two-sided. Ever faced a situation where you thought your relationship with a customer was still going strong, only to find she's got her eye on a rival vendor? This article stresses the importance of salespeople nurturing existing customer relationships and asking questions that get to the heart Read More

Imaging Spectrum Magazine's November 2008 edition features Paul Cherry's article “To Keep Buyers Coming Back, Don't Be Nice — Be Real” on page 40. In this article, Cherry reveals the secret of customer loyalty: customer engagement. Read More

We spend a lot of money on business development. We spring an average of $2,000 per person to send folks to conferences and trade shows in pursuit of the almighty warm lead. We golf with our clients, with our clients friends. We buy cocktails, break bread together, all in the name of establishing favorable connections on a personal level. We hope Read More