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When Google is the front door, the side door, the hidden key under the mat, the cash register, the finder of everything we ever lost, and everything we wished we'd lost, what comes next? When everyone is a newspaper, a magazine, a TV station, a radio station, a conference, a curator, an educator, a business owner, a shopkeeper, what do we have? Wh Read More
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CRM software or (Customer Relationship Management) software is one of the most widely used software applications used by businesses to store critical information related to customers or prospective customers which can be used for marketing, sales, customer service and other areas of business which involves contact with potential or existing custom Read More
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The survey found that everybody was spending money on demand-generation programs, but was missing a trick in not looking closer to home at their existing customer data and leveraging it further. We all know that it is easier to sell more of a product or service to a current customer than it is to try and get a potential customer on board, so it b Read More
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In these economic down times when cost cutting is the mantra the positive effect is that it forces you to think out of the box and come up with alternative solutions to ensure you get the most out of your marketing and lead generation dollars. After having discussed this with a number of marketers and bloggers who have debated how will the recessi Read More
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Many people think that there is a secret when its not. Read More
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Make your company the sort of company where people are eager to go to work everyday — challenge them, get them to grow with you, and pay them their due — this is the cornerstone of true success both as an entrepreneur and a manager! Read More
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Craigslist and Perkins work together to turn negative relationship with Connecticut Attorney General into one where Craigslist is in the forefront of crackdown on illegal activity on its website. Read More
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To get started, you'll need to identify keywords that are important for tracking your industry, key trends or issues, the competition, your company and product brand names, as well as company spokespersons' names. Once you've come up with a manageable list, configure the following tools to scan and collect that data. Read More
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British Airways and Virgin Atlantic recently experienced first-hand the impact social media can have on their brand perception, when disgruntled employees from each company separately posted complaints on Facebook. What's worse, it appears that some of these employees were posting while at work. Actually, that's not too surprising, considering t Read More
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Still, the question that has been on my mind for several months now is whether we are seeing a shift where some of the core benefits and skills that people expect to recieve from an MBA are now readily available through social media. In particular, I'm thinking of four areas: Read More
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