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These days as companies and individuals continue to publish more in-depth information online, valuable insight can be gained by simply taking the time to track what, where, and how your competitors are posting, advertising, and interacting with their customer base online. As we all sit back and go Read More

If you weren't good at Communication before Social Media, you are not going to be good at Communication with Social Media. Read More

In today's Marcana.com post, JC Hewitt provides a strategic field guide for marketer-anthropologists. Read More

Since everyone and every entity on the Internet has a blog these days, it has become all the more important to produce one that is quality. The majority of blogs are unseen and unread. Take the time to follow these tips and better your blog writing. Read More

I’m always really interested to see how other companies are using social media and where they’re finding success. Read More

“Social Media” seems to be a very common buzzword these days, but it is often used without any sort of real meaning. Lots of advice on using social media is around for small businesses, but very little of it is actually good or worthwhile. Let’s take a closer look at Twitter, and whether or not it Read More

I came to the realization recently that I don’t like Facebook much. Facebook as an aggregate collection of services does not perform any individual service very well. So what does Facebook do right? It does four things right.
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Not too long ago I’ve learned of a Los Angeles-based company called uCubd, and got really interested in it because of two things: (i) cool technology, and (ii) the fact that their technology is already integrated with at least one affiliate program, the Amazon’s one.

So, I sat down with one of t Read More

Find out how you can embed a contact form to your facebook fan page using Static FBML to encourage inquiries and feedback from fans and visitors. Read More