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A common question I get from business to business focused marketers and sales professionals is: “Does social media marketing and social networking really work in the B2B space?”

I posed this same question to Jeff Booth CEO of Builddirect.com and here was the answer he gave me:

“Social med Read More

I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media strategies. Today I thought I Read More

The importance of mainstream news has changed with the advent and immense popularity of online social media.

The mainstream media is now aware that they have to be involved in the social media in order to keep their audience engaged. They understand that they no longer have complete control on w Read More

Design is important, Here is 5 design tutorials for WordPress to kickstart your blog theme and help you to have a well designed website or blog Read More

Find out how these two methods can allow or disallow fans to tag/add photos to your business page after facebook modified the photo tab settings recently. Read More

Today's post is about one of the most popular art movements of the Modern Era: Pop Art. This movement arose from a rebellion against Abstract Expressionists, that was considered by the Pop Art artists as pretentious and over-intense. Read More

Like search engines, people are also constantly asking for answers on Twitter. The difference is that they don't expect Twitter itself to provide those answers, in most cases. Instead, they're asking friends and people they know for help. Sometimes, they're also asking specific companies for help, Read More

Are you still relying on consumers to search for and find your website? That's a dangerous game, and one you will lose over the long term.

How about your employees. How do you communicate with them? Do you rely on e-mails or an intranet site to get key messages across to them? I hope not.

The world has left the building...Your consumers and your employees are mobile now and they ain't coming back to find out what is happening on your website.

This post is all about getting out from behind your brand and letting it fly, wirelessly, to your customers, to your channels, and to your employees.

It's all about goin' mobile, because, like it or not, your most important constituents already are Read More

If a potential client looked for you online what would they find? Embarrassing Facebook pictures, a negative article written about your business from the local paper, a website that hasn’t been updated since it launched, or nothing at all? Of course, no one wants to fess up to any of those answers, but a lot of people fall into these categories Read More