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Online platforms have a long track record of providing advertising as a business model, but few have implemented direct lead generation functionality as part of their business models. Enter the team at SlideShare.net who recently announced the launch of two new business services. The first service, AdShare, allows users to promote their presentations on SlideShare by paying a pay-per-click rate. Read More

One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels. Not only does it engage consumers with your brand in a fun and exciting way, it results in a treasure-trove of customer information, preferences, and feedback you can then mine to improve your business. And, best of all, launching an online contest can be very i Read More

Having all the latest Web 2.0 marketing tools does not ensure your marketing success if you use them incorrectly. Unfortunately, all too often entrepreneurs join social networks and associated groups and then immediately attempt to market to everyone the very same way they ran advertising in the past. Not only does this not work, it actually harms your credibility and thwarts your success.

Wha Read More

How do you use Twitter? How do you make Twitter profitable? These are questions asked of me frequently and below is an overview of how I personally use Twitter. First and foremost I look at Twitter as a stepping stone in building a relationship with potential clients and partners.  Twitter, for my business, is not a great tool for ongoing relationships.  I cannot carry on a meaningful conversatio Read More

Kudos to all the companies who have utilised social media in 2009, but since 2010 is around the corner; it is a good time to see what can be done better in 2010. There are many opportunities and so much could be done that the list is endless, but here I have tried to select the 10 lowest hanging fruits. Nothing is absolute, and we all know that what works for some doesn’t for others. Read More

Lots of opportunities were left on the table.

But there was a lot more organizers could have done to capitalize on this.

Give people a place to go — and promote it.
Ask your supporters to make it bigger.
If your cause is related, jump in! Read More

Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. So Inc. has boiled down 30 tips — from using social networks to generate leads to what not to say in your blog — for the time-strapped but socially curious CEO. Read More

It’s pretty common. A small business owner comes to us looking for help promoting his or her business. We suggest using Twitter as a way to find new leads, Read More

Peter Shankman. Michael Stelzner interviews Peter Shankman, founder of Help a Reporter Out and author of the book Can We Do That?! Outrageous PR Stunts That Work—And Why Your Company Needs Them. Everyone is an Expert at Something Read More