No organization would ask an intern to manage its communications or marketing departments. So why do so many of them put volunteers in charge of their all-important social media efforts? Read More
Remember those "Choose Your Own Adventure" books, where you determined the plot arc by deciding which page to turn to? Well, our upcoming 3-hour online We Are Media event will debut our "Choose Your Own Expert" format. The best part: any path you choose will be a good one. We've gathered some of the top nonprofit social media experts to help Read More
Conventional wisdom about how to “get the word out” about your products is focused on finding and relating to the “influencers.” If you do this, so we're told, you will get the “big hit” from a mention in a powerful blog or mainstream media publication and that will drive traffic to your website, generating leads that turn into closed business. No Read More
Jive, a leader in "social business software" for enterprise collaboration and community platforms, has added social media expertise to its repertoire. Through social media monitoring tools from Radian6, the new Jive Market Engagement lets companies track and respond to the social Web in real time. Read More
Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disruptive technology. But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?” Social medi Read More
There are several new ideas for capitalising on Twitter in the world of marketing.Cause-Related Marketing: companies and causes alike can rally Twitter users around their mission by tempting 'followers' through an eclectic mix of incentives. From Grand Prizes such as plane tickets and cruise getaways to charitable donations, advertisers and promot Read More
What every small business owner should start doing now with social media marketing by Chris Brogan. Read More
With Twitter's open API, a lot of new websites have flourished that provide additional services to the minimalism of Twitter. Because of the incredible popularity of Twitter, existing websites have added in 'tweet this' functionality, and new sites adding extra engagement built around the twitter engine. Following are a few of my favourites— Some Read More
5 Tips for Getting More From Your Blog notebooksIn a further continuation of my series of quick social media tips (check out 5 Tips for Getting More from LinkedIn, 5 Tips for Getting More from Facebook, and 5 tips for Getting More from Twitter), I'm returning to my old pal the blog. Seems like blogs have kind of made it into the main and don Read More
Just 12 hours ago, we saw Facebook treating Twitter's @ tagging feature as its own. The feature has enabled Twitter users to tag their friends in their tweets and has become the natural way for one to one conversations. Being such a simple and yet brilliant communication method, it is no wonder Facebook finds it irresistible! Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!