Last week in our podcast we discussed “Integrating Social Media Into Your Sales and Marketing Process.” Today I would like to talk about what a social media roll-out plan could look like for your company or department. If you're a lone ranger, don't worry, this will work for you too. Based upon sections from our book Sociable! here's a 13 point Read More
This is the sad story of a company that died. Actually, it's more of a question of how it could have been saved. I'm talking about the now defunct FlyClear service run by a company called Verified Identity Pass that launched in nearly 20 airports across the country with a paid service that promised a way to avoid the travel lines at security wit Read More
Michael Jackson's death, more than any other recent event (including the Iranian election and swine flu) has shown once and for all just how deeply social media and its many tools are embedded in our daily lives — we might still hear things first on TV or radio, but the real dissemination of information happens in the immediate fire up across soci Read More
Helpful, detailed piece about how blogging works for pro bloggers. Offers guidance on how to position yourself, build credibility, and earn money. These are not stated quite as clearly as I'm summarizing here, but woven into this excellent article are details about how you should be transparent in your blogging or damage your credibility. Read More
A practical guide for building relationships and connecting with customers online. Read More
Our goal, of course, hasn't changed — work to increase the number of positive comments written about your company, product, or service and take care of those who have negative experiences. But, how do you make that happen in the social media world? What steps to you take to keep negative social media damage to a minimum? Read More
Getting rich the quick and easy way is not a new lure of course. Twitter is just the newest way to spread the word. Read More
I have been involved in the beta for Hootsuite 2.0 and had the opporunity to connect with Ryan Holmes President of Invoke Media. For our book Sociable! I interviewed Ryan about the soon to be released version of Hootsuite. It is loaded with features, analytics and tools that business users of Twitter can really benefit from Read More
Today's social media podcast is on Integrating Social Media into Your Sales and Marketing Process. I will discuss the Social Media Matrix that Stephen Jagger and I developed for Sociable! as well as the 7 Steps to Strategic Engagement and Integration which are: 1. Identify Your Goal 2. Identify Your Target Audience 3. Pick the Right Read More
Social networks, there's a lot of them out there and you're being invited to participate in new ones every day. There's MySpace, FaceBook, LinkedIn. There's eCademy, Plaxo, Ning, Bebo, Friendster. Jaiku, Orkut, Tumblr, and more than I can mention here. The question is, which ones do you use? Which ones are the most important? It depends on who Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!