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I was recently asked to summarize the what marketers must know about social media marketing by Jay Levinson. I was about to answer him when he added a stipulation in, in 3 points, only 3 summarize what marketers must know about social media. I thought I would share with you what I shared with him: 1. It's a conversation — As marketers in the Read More

Listening is important for any business. A way to do that is through marketing research to understand what consumers care about, and get insights to what they think about you. However, it is usually quite expensive and time consuming, and you would only be able to capture a static snapshot of consumer interests. Read More

If you're hearing a lot about how blogging can help your business, but aren't sold yet OR perhaps you're not sure how to get started, check out this post. It'll help explain why you should be blogging and how you can get started blogging for your business. Read More

Social Media Engagement There's a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today's podcast is on what engagement is about. Here's a short list of what engagement is: 1. Complete listening, not Read More

Crowd-sourcing: it's a term that's being thrown around a lot these days by marketers and journalists alike to describe the increasing trend of using Web 2.0 and social media to achieve business goals. The official definition as stated by the term's founder, Jeff Howe, is “the act of a company or institution taking a function once performed by empl Read More

No organization would ask an intern to manage its communications or marketing departments. So why do so many of them put volunteers in charge of their all-important social media efforts? Read More

Remember those "Choose Your Own Adventure" books, where you determined the plot arc by deciding which page to turn to? Well, our upcoming 3-hour online We Are Media event will debut our "Choose Your Own Expert" format. The best part: any path you choose will be a good one. We've gathered some of the top nonprofit social media experts to help Read More

Conventional wisdom about how to “get the word out” about your products is focused on finding and relating to the “influencers.” If you do this, so we're told, you will get the “big hit” from a mention in a powerful blog or mainstream media publication and that will drive traffic to your website, generating leads that turn into closed business. No Read More

Jive, a leader in "social business software" for enterprise collaboration and community platforms, has added social media expertise to its repertoire. Through social media monitoring tools from Radian6, the new Jive Market Engagement lets companies track and respond to the social Web in real time. Read More