With 300 million active users, it is definitely an advertising channel worth considering; but advertisers need more confidence.
Nielsen, a leading market research company will bring Facebook another step closer to perfecting its advertising platform.
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Facebook, Nielsen To Launch Ad Stats
Posted by williswee under Social MediaFrom http://www.penn-olson.com 5301 days ago
10 Brands Claimed By Twitter Cybersquatters
Posted by williswee under Social MediaFrom http://www.penn-olson.com 5301 days ago
Have you ever tried searching for your favorite brands on Twitter and all you got was a detestable default avatar (o_O)?
You've cybersquatters to blame for that.
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3 Things You Must Know About Social Media
Posted by shanegibson under Social MediaFrom http://www.closingbigger.net 5302 days ago
I was recently asked to summarize the what marketers must know about social media marketing by Jay Levinson. I was about to answer him when he added a stipulation in, in 3 points, only 3 summarize what marketers must know about social media. I thought I would share with you what I shared with him:
1. It's a conversation — As marketers in the
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Listen To The Social Media Buzz With 38 Free Tools!
Posted by williswee under Social MediaFrom http://www.penn-olson.com 5305 days ago
Listening is important for any business.
A way to do that is through marketing research to understand what consumers care about, and get insights to what they think about you.
However, it is usually quite expensive and time consuming, and you would only be able to capture a static snapshot of consumer interests.
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Small Business Blogging - Where to Begin
Posted by ryantaft under Social MediaFrom http://www.catalystmarketers.com 5305 days ago
If you're hearing a lot about how blogging can help your business, but aren't sold yet OR perhaps you're not sure how to get started, check out this post. It'll help explain why you should be blogging and how you can get started blogging for your business.
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Social Media Engagement? What is it? Are you engaging? by @shanegibson
Posted by shanegibson under Social MediaFrom http://www.closingbigger.net 5306 days ago
Social Media Engagement
There's a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today's podcast is on what engagement is about. Here's a short list of what engagement is:
1. Complete listening, not
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Crowdsourcing & Social Media
Posted by 33interactions under Social MediaFrom http://33interactions.com.au 5307 days ago
Crowd-sourcing: it's a term that's being thrown around a lot these days by marketers and journalists alike to describe the increasing trend of using Web 2.0 and social media to achieve business goals. The official definition as stated by the term's founder, Jeff Howe, is “the act of a company or institution taking a function once performed by empl
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Now on Sale: Social Media Management?
Posted by aliciatrinidad under Social MediaFrom http://www.chicagonow.com 5307 days ago
No organization would ask an intern to manage its communications or marketing departments. So why do so many of them put volunteers in charge of their all-important social media efforts?
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Hone Your Social Media Strategy
Posted by mariajoe under Social MediaFrom http://nten.org 5307 days ago
Remember those "Choose Your Own Adventure" books, where you determined the plot arc by deciding which page to turn to? Well, our upcoming 3-hour online We Are Media event will debut our "Choose Your Own Expert" format. The best part: any path you choose will be a good one.
We've gathered some of the top nonprofit social media experts to help
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Smart Targeting: Influencers Or Fans?
Posted by mariajoe under Social MediaFrom http://www.socialmediaexplorer.com 5307 days ago
Conventional wisdom about how to “get the word out” about your products is focused on finding and relating to the “influencers.” If you do this, so we're told, you will get the “big hit” from a mention in a powerful blog or mainstream media publication and that will drive traffic to your website, generating leads that turn into closed business. No
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