Conventional wisdom about how to “get the word out” about your products is focused on finding and relating to the “influencers.” If you do this, so we're told, you will get the “big hit” from a mention in a powerful blog or mainstream media publication and that will drive traffic to your website, generating leads that turn into closed business. No
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Smart Targeting: Influencers Or Fans?
Posted by mariajoe under Social MediaFrom http://www.socialmediaexplorer.com 5329 days ago
Jive Extends its Reach into Social Media
Posted by mariajoe under Social MediaFrom http://www.readwriteweb.com 5329 days ago
Jive, a leader in "social business software" for enterprise collaboration and community platforms, has added social media expertise to its repertoire. Through social media monitoring tools from Radian6, the new Jive Market Engagement lets companies track and respond to the social Web in real time.
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The End of Social Media. What's Next? by @shanegibson
Posted by shanegibson under Social MediaFrom http://www.closingbigger.net 5330 days ago
Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disruptive technology. But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?”
Social medi
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Twitter:The Future of Tweets (Part 1: Non Profits)
Posted by 33interactions under Social MediaFrom http://33interactions.com.au 5331 days ago
There are several new ideas for capitalising on Twitter in the world of marketing.Cause-Related Marketing: companies and causes alike can rally Twitter users around their mission by tempting 'followers' through an eclectic mix of incentives. From Grand Prizes such as plane tickets and cruise getaways to charitable donations, advertisers and promot
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5 Things Small Business Owners Should Do Today Online
Posted by WayneLiew under Social MediaFrom http://www.chrisbrogan.com 5331 days ago
What every small business owner should start doing now with social media marketing by Chris Brogan.
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Twitter Add Ons — Websites
Posted by 33interactions under Social MediaFrom http://33interactions.com.au 5332 days ago
With Twitter's open API, a lot of new websites have flourished that provide additional services to the minimalism of Twitter. Because of the incredible popularity of Twitter, existing websites have added in 'tweet this' functionality, and new sites adding extra engagement built around the twitter engine.
Following are a few of my favourites— Some
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5 Tips for Getting More From Your Blog | Duct Tape Marketing
Posted by ducttape under Social MediaFrom http://www.ducttapemarketing.com 5334 days ago
5 Tips for Getting More From Your Blog
notebooksIn a further continuation of my series of quick social media tips (check out 5 Tips for Getting More from LinkedIn, 5 Tips for Getting More from Facebook, and 5 tips for Getting More from Twitter), I'm returning to my old pal the blog.
Seems like blogs have kind of made it into the main and don
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News + Insights: Facebook's @ Tagging in Status Updates
Posted by williswee under Social MediaFrom http://www.penn-olson.com 5334 days ago
Just 12 hours ago, we saw Facebook treating Twitter's @ tagging feature as its own. The feature has enabled Twitter users to tag their friends in their tweets and has become the natural way for one to one conversations. Being such a simple and yet brilliant communication method, it is no wonder Facebook finds it irresistible!
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Social Media Is Often About Perception
Posted by kimmendrez under Social MediaFrom http://smallbiznezz.wordpress.com 5335 days ago
Another gem from MC Hammer is that perception is oftentimes more important than reality. Francine from Stealthmode puts it best when she says, “Tweeting that you are getting drunk changes the perception of who you are [and could] take away the value of an endorsement.” Even though you want to seem authentic , you do have to be mindful of the perso
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Vote For Your New Jersey Entrepreneur
Posted by jgray under Social MediaFrom http://www.njentrepreneur.com 5335 days ago
George Burke, founder of BookSwim.com, where people can rent books, is a finalist in the Forbes Boost Your Business Competition.
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