But with rewards come risks. Reaching out to millions of consumers who thrive online around the clock requires an investment, a different type of thinking and some courage, says Petouhoff. She spent six months on a just-released report on monetization of social-media tools at 20 companies, including Lenovo and Intuit. Many companies — reflecting Read More
The Friday FREE white paper list is a way to review over 40 new white papers each week without submitting registration or personal information. The list is made up of white papers submitted via Twitter and is posted each Friday. It is a great way to review white paper examples and learn new techniques. Read More
Discover how you can analyze your personal Twitter stats, track your traffic, and get the best content for your website before everyone else. Read More
The Twitterverse is hugely dominated by adults users and this has perhaps made Twitter unappealing to teens. There may not be many teens using Twitter currently but according to ComScore, it is certainly the fastest growing segment. Read More
Congratulations @BritneySpears and @TheEllenShow for hitting the 3 million mark! The next one to hit the big 3 would probably be our favorite news network, @CNNbrk. Read More
M.O.G (Men of God) will launch their new album “Someday” and a new clothing line this Saturday at the Mavuno Dome in Nairobi. While they had at their disposal an array of media through which to advertise the event, they settled for the medium of the hour— Facebook. They publicized their event by having Kanji Mbugua, one of Kenya's leading go Read More
Almost all U.S. youths ages 18-24 participate in social media at least once a month, according to a report released this week. The data, from Forrester Research, shows that only 3% of online young people are classified as inactive on social media. The study broke down online social activity among all age groups across the United States and Europe Read More
Finally some good news from the world wide web: social media is greying. US analytics group Forrester Research issued a report on Tuesday which revealed that engagement in social networks by people aged between 35 and 54 shot up 60% last year. While web research firm comScore reports that only 11% of Twitter users are between 12 and 17 - the tradit Read More
Viral marketing is a marketing technique that uses social networking to lead to increased brand awareness as well as achieve marketing objectives such as sales through self-replicating viral processes. Read More
No one can challenge the fact that TV is a revolutionary technology with wide influence and reach, but are advertisers still paying it much heed? TV advertising is very costly while social media advertising could potentially be free or at the very least, affordable. Moreover, social media could be much more effective than TV with people spending Read More

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!