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A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you've moved away from traditional marketing strategies and are now focusing on strengthening your online efforts. Social media and e-mail campaigns, in particular, have both seen tremendous growth in recent years. Although we tend Read More
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I think too many people are focused on the "push" aspects of social media right now. Creating blogs. Producing videos. Sending out tweets. Updating Facebook pages. Launching radio podcasts. Add it all up and this turns out to be a lot of work that needs to get done and every entrepreneur I talk to tells me they don't have enough time to be do Read More
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19 Social Media Tips Under 140 Characters Here are a selection of Tweets (Twitter Updates) I recently shared on Twitter (via @shanegibson). I've put them all in one place as a brief social media tip digest. Social Media Tips: 1. Unique, brief sound bytes produced consistently can yield great results. 2. Once in a while ask your FB an Read More
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3 days after our previous post on Whole Foods, its boycott group has grown from 23k to 28k fans. Meanwhile, two pro Whole Foods groups, “Support Whole Foods and Free Speech” and “I Support Mr. John Mackey and Whole Foods Inc” were set up; each with 3k fans. If you say numbers alone cannot dictate who wins, maybe the killer letter can Read More
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You might have been aware of the term Marketing Funnel, with the “marketing funnel” model, your prospects gives you their email or physical address in exchange for getting something free. Over time, you move your prospects into your marketing funnel by introducing them gradually to purchasing your high-end products and service, by “funneling” pros Read More
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Using social media to promote yourself seems to be becoming more and more important for web worker, but figuring out the best was to do can be difficult. Chis Guillebeau and Gwen Bell have brought together a guide that demystifies the process: “The Unconventional Guide to the Social Web.” Read More
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Vancouver-HQ'd local search firm Canpages is acquiring online social media platform GigPark today. The platform allows users to find local businesses and services through recommendations from friends, and to make recommendations themselves. Read More
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To the founders of Google Map, web communication is the next big thing. With so many social communication sites founded in recent years, this vision can't be far from right. Read More
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Check out these photos w/c represents facts on why businesses should take social media in a serious consideration as part of their strategy. Read More
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If you have dismissed social media sites as a passing fad, you may be hurting your business. Read More
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Share your small business tips with the community!
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