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While this embarrassing Twitter fiasco is a few months old, it is a great example of how NOT to use social media. Read More

Twitter is being hailed as one of the best marketing opportunities to to arise over the last five years. As a marketing tool for small businesses it can really level the playing field. Unfortunately, like everything else on the internet, Twitter has become the victim of hacker attacks and the implications for reputation management are huge. Read More

There has been quite a gap between episodes 85 and 86. The reasons for that are plentiful, but one of the biggest is that I've been doing a lot of speaking engagements that have taken away the time I would normally have spent on this podcast. For this episode, I wanted to make available the audio from one of those presentations. Over the past s Read More

The study tracked eye movements of participants faced with such social networking portals. The idea is to gauge whether such sites can be as useful in the future as Google has been in pairing customers with goods being sought. Read More

BingTweets combines Twitter trends with Bing search results, enabling users to see deeper, real-time information about the hottest topics on Twitter. Search for anything in the BingTweets search box (at the top right of every page) and see Bing search results alongside the most recent related tweets. Read More

A recession might seem like good news for employers looking to hire: with unemployment rates up, you've got more people to choose from and the opportunity to hire at a lower price. Read More

If you are a small business owner that are thinking of getting into social media marketing, make sure that you have read these 5 social media marketing pitfalls beginners must avoid. Read More

While on vacation last week in Kauai I sat beachside relaxed and entranced by the awesome power of the ocean. I was entertained watching wave after wave hit the beach, toppling kids and adults as they played in the water. As I sat there, I became curious about how waves are formed. So I turned on my iPhone and went to the Internet in search of Read More

With the good inevitably comes the bad. Sometimes I feel like a one-woman social-media-promoting band, telling friends, family and colleagues about the joys and benefits of using Twitter. I still feel that way — using Twitter has been beneficial for my business, and the only investment has been my time. Read More