By the year 2000, having a website wasn't "optional." Even if you didn't understand what it was for, you needed one.
Social media is like that now. This articles has more details and examples, perfect for convincing a skeptic that social media isn't optional.
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Why you have to engage in social media, even if you don't want to
Posted by jason under Social MediaFrom http://blog.asmartbear.com 5332 days ago
8 Reasons Why Businesses Avoid Using Social Media
Posted by williswee under Social MediaFrom http://www.penn-olson.com 5333 days ago
There are many businesses who are (very) skeptical about this whole social media idea. Are you that stubborn businessman who is unwilling to try these new tools?
If you are, you will most probably agree with the points stated but look out for the counter-arguments!
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Newspaper: It's not about Paper or Paperless.
Posted by Sarah_Chong under Social MediaFrom http://www.penn-olson.com 5333 days ago
The year 2009 may be the worst year yet for the newspaper industry.
According to Newspaper Association of America, print ad spending has plummet down in the first quarter with a 29.7% decline. Online ad spending also suffered with a 13.4% negative change.
While we see a transition online, some newspapers companies are still not looking too good.
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Boring vs. Normal Campaign for Toshiba
Posted by 33interactions under Social MediaFrom http://33interactions.com.au 5333 days ago
Toshiba recently launched this interesting campaign in the US, that pitts two small-towns against one another to see who can do more interesting things with laptops: Boring, Oregon and Normal, Illinois. Yes, these places really do exist
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Yet Another Fanpage (YAF)- 4 common mistakes when promoting a facebook page
Posted by hdean under Social MediaFrom http://sachistudio.com 5333 days ago
Yet Another Fanpage (YAF)- 4 common mistakes that most make when promoting their facebook page and how to fix them.
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Reasons Why Social Media is able to Help Your Business
Posted by williswee under Social MediaFrom http://www.penn-olson.com 5334 days ago
Social media websites were initially created purely for sharing and interacting with friends. So why the heck are there so many businesses flocking to be part of this in recent years? The answer is obvious — social media is able to help them gain a competitive advantage over rivals....
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And the Social Media Strategy of the Year Goes To.......
Posted by kimmendrez under Social MediaFrom http://www.clickz.com 5334 days ago
...Content!
A "BtoB Magazine" study shows that 66 percent of marketers use social media; that's up from just 20 percent in 2007. The adoption is exciting, but it's scary to think about all the "marketing" that is coming out of it. Having just completed Search Engine Strategies and the ClickZ/Online Marketing Summit track, I realize more tha
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The Social Media Revolution Is Going Nowhere
Posted by kimmendrez under Social MediaFrom http://www.telegraph.co.uk 5334 days ago
Social networking sites such as Facebook, Twitter, MySpace were hailed as the future of the internet but it will be a long time before they reach their full potential.
Will you agree? I guess you should also check out the full article.
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Companies warned of pitfalls of social media sites
Posted by aliciatrinidad under Social MediaFrom http://www.journalrecord.com 5335 days ago
Two attorneys from McAfee & Taft warned companies about the possible legal drawbacks of social media sites such as Twitter and Facebook, as well as provided a list of considerations for the companies that utilize these media.
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SES: Managing Social Media
Posted by aliciatrinidad under Social MediaFrom http://www.clickz.com 5335 days ago
At last week's SES conference in San Jose, I participated in two ClickZ panels: Managing Conversations and Social Media: White Hat vs. Black Hat. These two back-to-back sessions were related through the practical concepts that agencies and PR firms in particular face when it comes to managing conversations and electing how they will choose to par
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