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Google+ marked the company's most concerted effort to catch up with Facebook Inc in the fast-growing social networking market, but the service has struggled to match the rival's popularity.

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With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an social media management software platform can improve efficien Read More

Of all the video options out there Facebook Live and Instagram stories are leading the pack but since Facebook’s user base is still slightly larger for the time being (1.86 billion versus 500 million), we’re going to focus on Facebook Live in this article. If you’re not using it for your business, Read More

Growing your social media following organically is easier than you might think. In this post you will find real, actionable steps that will grow your following. Read More

Facebook has recently launched two new features: Facebook stories at the top of your news feed and a feature in its messaging app called "Messenger Day." The company isn't even trying to hide the fact that these features are taken outright from successful apps like Snapchat, which focus primarily o Read More

Google+ is not a social network for silly cat pictures or video jokes (even though you can share those, if you like).

Google+ users are mostly marketers, industry experts and business owners of any kind. In a way, that makes the platform almost as professionally oriented as LinkedIn. Read More

Google+ is just another social networking site wherein you connect with people via circles to drive targeted traffic (reach specific audiences) to your blog. Here are some Google plus tips and tricks which might be helpful to you. S Read More

If you want to connect with customers online, then you could almost certainly benefit from having a Facebook page for your business. But what should you post on that page to really appeal to your audience? Here are 20 types of Facebook posts that your customers are sure to “like.” Read More

Social media is a notoriously subjective communication channel. One guy’s jokey exclamation mark is another guy’s yell. Even if you think you’ve got a pretty good handle on what you’re doing, it’s worth returning to the basics if you want to avoid causing accidental offense – and to maximise the op Read More