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This week's post highlights the nuts and bolts of Buffer's drip email campaigns. What are they doing well? Are they missing the mark anywhere? Join Elna Cain for an in-depth look into the social scheduling app's email nurturing campaigns. Read More

Everything you, as a small or large business entrepreneur, need to know about the emergence of Social Media, it's worldwide boom and some latest mind-boggling facts about how the major social media mammoths performed in 2016.



And ofcourse, what can we expect from Social Media as we step on t Read More

There’s no debating the importance of social media in the digital landscape, but how do e-commerce businesses turn Likes into sales? In a poll conducted by PricewaterhouseCoopers, 45% of online shoppers said reading reviews, comments and feedback on social media channels influenced their purchasing Read More

Don’t you just hate how much big brands suck up all the page one results on Google?

Seriously — like ALL of them.

These guys are hard to outrank, if not impossible.

If you want to get your brand front of people quickly but don’t want to rely solely on SEO, then your next best move is to fo Read More

t’s no secret that your business needs to be active on Instagram -- with more than 500 million users, it’s a social network that provides a great marketing platform to reach potential customers from every corner of the world. Read More

Raise your virtual hand if you are tired of bland social media articles.

You know the articles I’m talking about, right?

A social media guru creates an “ultimate guide,” filled with tips a thirteen-year-old could tell you.

They share helpful tips like: post photos consistently, be authenti Read More

If you’re using Twitter for business and you spend a decent chunk of your time marketing on Twitter (as we suggest you do), you’ve likely come across an organized Twitter chat. When done well, Twitter chats can generate a ton of social engagement, increase your following and maybe even propel you i Read More

Twitter chats are an excellent way to connect to industry peers, learn for free, establish yourself, and share information. A Twitter chat is a public scheduled discussion that takes place on Twitter around a specific topic. The chat is grouped together by a hashtag that all of the participants use Read More

Are you making this critical mistake with your images? It's far too easy to share an image without realizing how bad it actually looks on some social channels. Read More