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Understanding the human mind and behavior can help you with your social media interactions. Read on these 7 psychology tips to improve your social media posts. Read More

Rieva Lesonkey recommends small-business owners keep up with business trends, news, and studies by following these three Twitter accounts. Read More

Every social media campaign, contest or giveaway is different. And as everything else in social media, success is dependent on many moving factors - an even further, these individual factors differ per business. Although this sounds like an absolute headache, there are basic building blocks to ensu Read More

Managing a business’ social media accounts can be quite problematic. For proper social media marketing, you need to have a goal and a compass to help you achieve the goal. The social metrics are the compass that you will use while you are on this journey. Read More

The process of social media automation needs to be assumed as an art rather than a usual activity. Because being a social media professional it is better to comprehend the pros and cons of social media automation. Read More

This time round we thought it would be fun to imagine what it would have been like during famous historical events if social media had existed. Ok, so the telegram existed and even the internet during some of these events, but what kind of things would have made it to Facebook status and by who? Af Read More

Facebook announced the addition of video-ad-serving capabilities to its Atlas advertising platform, along with two new measurement tools. Read More

The next addition to Facebook Messenger may be content sent directly by publishers via the application.

Three sources told Marketing Land that Facebook plans to announce this development at its F8 global developers conference, set for April 12 and 13 at Fort Mason Center in San Francisco. Read More

Call center managers must keep these pointers in mind when handling social customer service channels. Read More