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The younger crowd is using the Snapchat app throughout their entire day. In fact, some Snapchat users check the app several times an hour. Read More

Trying to promote a retail store on social media? The process can be tricky. But luckily, there are some promotions and contests that can make it a bit easier to get the word out about your retail business.
The National Retail Federation hosts one such contest. The organization hosted its 2016 “Th Read More

When you own a business, you have to engage in marketing. It’s almost imperative. Because you need to spread the word about your business. And, more importantly, you have to reach out to your customers. You have the internet for it, which allows you to reach out to millions at one go. Read More

This infographic will help you get a head-start into understanding the advertising standards set by each advertising network – Facebook, Adwords, Twitter, LinkedIn and YouTube – for both desktop and mobile devices. Read More

How will you use the new "Reactions"? Is this appropriate for customer engagement? Let us know what you think in the comments below! Read More

Do you feel challenged by Facebook marketing? If yes, be assured, you are not alone. Amidst crowded news feed, the algorithm updates in Facebook often makes it tough for the brands to get noticed. Do not despair. There are several strategies that work well on Facebook. Read More

Everything comes at a cost so does social media marketing. But, before all the advertising agencies in the industry tell you the hefty budget for your business’ social media marketing, let us tell you that there are ways by which you can totally reduce the marketing budget to absolute zero and the Read More

The pleasant visual presentation makes infographics popular. Here are a few programs to help you produce infographics for your social media marketing. Read More

In this installment of our “get the most of your social media time series”, we explore some features of Instagram and offer some tips on making it easier to post regularly Read More