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There are so many moving parts to the social media craze. It is hard to believe social media was just emerging on the scene ten years ago. Now, companies are forced to learn the ropes in order to grow and see success. Read More

If the buzzphrase “viral content” has taught us anything over the past few years, it’s that really good content will be shared far and wide. And while there’s no exact science to what will go viral and what won’t, paying attention to your customers is a pretty good strategy to start with. Read More

Listed below are some social media facts, trends and social media statistics to help inform how or where a business might focus their social media strategy.
Remember that today, social media is allot more than just likes, followers or branding. It is a complete publishing and sales channel with th Read More

The Intervention

At the very end Marcus organizes an intervention for Mike so that he can hear from all his former employees why they left. The biggest issue appears to be that he breaks all his promises to people just as he reneged on his deal with Marcus.

Marcus then rides off into the suns Read More

Today’s podcast is an interview with Sanjay Mehta, Joint CEO of Mirum India. The digital space in India represents over 300 million connected citizens and 100 million active social media accounts. In 2012 when I was in India speaking at the World Brand Congress I met Sanjay Mehta who at the time wa Read More

The success of social media marketing can depend on the customer you are targeting and what they are buying, but for the right targets it can be very successful. In fact customers who do use social media during the online shopping process are four times more likely to spend more than those who don’ Read More

What type of content is most effective on social media and will deliver value to your business in terms of revenue, return on investment and engagement? Read More

Leveraging LinkedIn groups is one way your business will benefit from the biggest network for professionals. Learn how to maximize your groups in LinkedIn. Read More

With "Professional Services," Facebook is making a huge move in local marketing. If you are a small business owner, you will not want to miss this subtle update from the pervasive social network. Read More