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Instagram has an engagement level 15 times that produced by Facebook and a huge 40 times that produced by Twitter. Engagement is what makes social media campaigns tick, and with Instagram’s 200 million active users (out of 300 million existing profiles) per month, there’s no doubt that Instagram is Read More
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In today’s era of fast-paced information and short attention spans, B2B firms and marketers that overlook videos may soon be left in the dirt.

Telling compelling brand stories can be challenging for B2B companies. An oft-cited reason is that their products and services aren’t as “glittery” as t Read More
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What's so special about Twitter profiles you might ask? Why should I care about it so much? People are following my business only because of my excellent tweets you might say. And, yes. You are right... For the most part. But wait a minute. Haven't you heard that a perfect marketing campaign consis Read More
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Human beings are made up of both a body and a mind. The mind of a human being informs the body to take action such as to make a purchase. Because the mind informs the body, it is of paramount importance to leverage the psychology of the human mind to gain the largest possible returns on social medi Read More
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“What are the benefits to social marketing media to business or sales?” This was a question I got asked recently at a presentation I gave.
What still surprises me is the amount of senior managers, business owners and even those involved in sales that are still to be convinced how social media can Read More
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Before you get into the nuts and bolts of optimizing your Facebook business presence, let’s imagine that you’ve gotten your brand up and running on the biggest, most recognized, most powerful social media site in the world. Read More
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If you’re on the fence whether socializing on social media is right for you and your business, know social media reach is tremendous and the intensity of which it reaches people is remarkable. Can you think of any medium in recent time that is as cheap and effective as social media? Read More
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Today’s podcast (download here) is focused on why Influencer Engagement programs are vital and how to run one effectively in the B2B sales and marketing space.

Following is brief abridged version of what I cover in the podcast:

In a recent study (by Augure) of over 600 B2B marketing professi Read More
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FotoJet is a nifty graphic design tool that is easy to use with a minimal learning curve. If you can't spare the time to learn Canva, learn this. Read More
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This social media calendar template for small business is for YOU!
It is based on the calendar format we use internally at Small Business Trends LLC. Like many of you, we have limited resources and time. In a small business, you never have enough people or money! Read More
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