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The internet has given rise to an information overload; within a few clicks the average surfer can have a world of information right at their fingertips. This endless pool of information... Read More

Social networking is all about connecting and building a community. To me, it’s really no different from socializing in “real life”. Sure, it may be a little more difficult because you can’t hear the person’s tone of voice or see Read More

What makes what you need seem impossible are constraints; obstacles that make what you need difficult to achieve. Read this and rethink your plan. Read More

You and your marketing team come up with what you think is a killer hashtag to try to spread the word about something. (Not sure what a hashtag is? It’s a way that you can, by putting the # sign before a word, make it easy for people see the entire public conversation about a topic on Twitter).

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Direct referrals from customers can be awesome and effective marketing strategy for most of businesses. These provide much lower obtainment cost than what customers acquired from the traditional marketing efforts but with higher rate on conversion. Read More

I decided to take today and work what I like to call a relaxed schedule, thanks to my relaxed schedule today I will be ripping through my 2010 blog recap posts in order to make way for some new ish in 2011. I can’t get going on anymore 2010 recap posts until I take a moment to post the top 15 refe Read More

From a sales point of view, it's easy to understand that Value Is A Mystery, after all the only side of value that we know is what we can do, our products, services, capabilities, reputation, and so forth. But until we know how our customer define value, it's a mystery to us. Sure we can approximat Read More

Starting your business is the beginning of an ongoing adventure. Perhaps the one truly great truth about small business ownership or entrepreneurship is that the effort never ends. For this reason, the roundup below is appropriate both for newer entrepreneurs and for small business owners who have Read More

Social Media is not a trend, or a limited phenomenon. This new avenue is changing the face of business marketing, and businesses who do not move quickly will be left behind by their competitors. A lot of people give the impression that social media is easy and free, but that is a misconception. Lik Read More