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I just finished reading The Art of Choosing by Dr. Sheena Iyengar, a professor at Columbia University. In the book she says that humans have two routes for processing information, the automatic system and the reflective system.

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Social gaming is a lot like Marmite. Half of people see them as a waste of time, whilst the other half could happily fill their days playing Word Challenge, Texas Hold-em and Mob Wars. With over 50% of social network users estimated to play them, social gaming is big business, and generating millio Read More

Learn to write Social Media Policy documents for Facebook, Twitter and LinkedIn. 7 Ways to Make Facebook Social Media Policies Useful. If the guidelines are not in place, you can hardly blame the employees if issues arise or there are customer complaints. Here are seven more ways to ensure your Fac Read More

When considering onsite targeting, some advice:

One Size Does Not Fit All: Avoid trying to “boil the ocean” when planning for Web site personalization. Instead, look for simple, powerful tools that streamline personalization and targeting efforts while capturing and storing both known attributes Read More

Almost end of year I never heard about Page Rank Up Date, last up dated is about 8 months a go, its about April as I remembered. Having a page rank is really a gift for a beginners like me, as I was really happy when I got my first Page Rank and then I got my PR 3 at the last up dated Read More

Strictly speaking, smart pricing is a situation where two publishers get different income even when an identical advertisement gets clicked on identical pages. Read More

Net-Results Marketing Automation Wins Global Customers and Partners to Shatter Prior Revenue and Acquisition Benchmarks Read More

Other bloggers we note, tend to write the “best of the past year” type of posts, and that’s not for us. Instead, we try to look ahead and for 2011, the number of e-Books we’ve found in the past few days can really help one ‘center’ their blogging and SEO Campaigns, we feel…so hence todays posting! Read More

Ready to dial "M" for mobile? Start maximizing your PPC results with these marketing must-dos from Robyn Snyder. Read More