Many marketers have been taught the concept of the marketing funnel. The idea being that you bring leads into the top of the large opening in a funnel and push the ones that become customers through the small end. The problem I've always had with that is all the focus is on the chase. I happen to think that real payoff in marketing comes from expa Read More
The 4M Navigator provides advisors and CEOs a customized assessment to identify business misalignment as well as a report benchmarking the health and value of a company against competitors - in less than an hour. Using a proprietary database of 35 million companies, 4M Navigator is unmatched for financial benchmarking and provides leaders with ob Read More
Best Buy asked their Facebook Fans a seemingly innocent question, that erupted. This is a short post with a few important lessons for businesses using social media. Read More
What spending too many hours playing video games can teach you about growing your business or your career. Read More
When customers succeed at prematurely ending the sales interaction, the result is no sales. To change the results, increase your Read More
If e-mail and social media are so far apart, how can we bring them together within our overall marketing philosophy and make each other complementary to our overall goal? Read More
If you want to interact with people who has a background in PR or just to learn something or two regarding PR, here's a list of 100 PR people worth following on Twitter. Read More
With a good strategy behind it social media marketing is extremely effective at targeting consumers and engaging them in a conversation not just about but with the brand. When used in combination with search engine optimisation (SEO) it can yield even better results. Social media marketing is being used by those in the SEO industry, because social Read More
Protect your money It is necessary to share some ideas with fellow competitors so that you may get some feedback from them. Read More
Bootstrapping is often associated with pain and sacrifice. You need to compromise a lot of things to bootstrap your business. We should put in our mind that bootstrapping is not always pain and sacrifices. It is indeed difficult to start a business from the scratch. You will really need to shell out money for your initial expenses to get your busin Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!