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How to engage with social media and actually get results requires real online marketing planning. JC Hewitt explains how in this Part III of the series "Attention is Expensive" Read More

I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t Read More

Interview with Joshua Karp, founder and publisher of The Printed Blog. Discover what Josh learned from launching his startup The Printed Blog, shutting it down, and relaunching it a year later with a new business model Read More

In Strategy for Sustainability: A Business Manifesto, Adam Werbach (former president of the Sierra Club) creates a clear correlation between sustainability and business success. By sustainability Adam is not simply referring to being “green” or “eco-friendly” or “socially responsible” or any of the other buzz words and phrases that are thrown around by marketers. A sustainable strategy takes in to account not only the environment but also the social, economic, and cultural aspects of the business surroundings Read More

Email subject lines are essentially the same as headlines. But there are a few differences in the medium. This article clears everything up Read More

I’ve often heard (and even thought) that if you build an exceptional web property/mobile app with a ton of users, advertising will be a sufficient revenue model. The fact is, (most) advertisers aren’t stupid. Traditional banners have lost a lot of their effectiveness. Here’s how Pandora is making it work Read More

In this 16-minute episode, we get into what are some of the benefits of Klout and also challenges – as well as way to use Klout and ways that maybe you shouldn’t. Not to mention, we ask why with some apps like Hootsuite why those scores aren’t in sync with the Klout scores on the Klout main site. Inside, you’ll also find a case study of how Virgin America used measuring influence to make solid decisions on reaching targeted influencers that are right for your vertical Read More

Still wondering if it is worth your time to be on multiple social media platforms for your business? Maybe you’re ready to dive further into the social media world, but just don’t know what the best way is to use these free tools. If you are still struggling to come up with the best social media plan for your business look at using these three ways social media can benefit your customers and followers.

Question Of The Day:
How are you using social media for your business? Is it in any of these three ways Read More

To most people, working from home sounds great. In fact it’s the dream of many nine-to-fivers and nearly every 7:00 a.m. commuter – which is probably why a Google search for “work from home business” yields 979 million page results. Who wouldn’t want the freedom to set your own hours, stay in your jammies all day, spend time with the kids, take a break whenever you want, even get a snack (or a beer) when the feeling strikes? Sounds divine, doesn’t it Read More