Lead nurturing and scoring are among a marketer's best tools during an economic downturn. Even marketers who already manage a quality nurturing and scoring program need to adapt for economic conditions. Read More
Like most small web-based startups, my business relies exclusively on traffic that is generated through the major search engines with, of course, Google carrying the most weight. When I started this business I understood intuitively that Google placement would most likely predict the success or failure of this venture but I truly had zero experien Read More
When Google is the front door, the side door, the hidden key under the mat, the cash register, the finder of everything we ever lost, and everything we wished we'd lost, what comes next? When everyone is a newspaper, a magazine, a TV station, a radio station, a conference, a curator, an educator, a business owner, a shopkeeper, what do we have? Wh Read More
CRM software or (Customer Relationship Management) software is one of the most widely used software applications used by businesses to store critical information related to customers or prospective customers which can be used for marketing, sales, customer service and other areas of business which involves contact with potential or existing custom Read More
The survey found that everybody was spending money on demand-generation programs, but was missing a trick in not looking closer to home at their existing customer data and leveraging it further. We all know that it is easier to sell more of a product or service to a current customer than it is to try and get a potential customer on board, so it b Read More
In these economic down times when cost cutting is the mantra the positive effect is that it forces you to think out of the box and come up with alternative solutions to ensure you get the most out of your marketing and lead generation dollars. After having discussed this with a number of marketers and bloggers who have debated how will the recessi Read More
Many people think that there is a secret when its not. Read More
Make your company the sort of company where people are eager to go to work everyday — challenge them, get them to grow with you, and pay them their due — this is the cornerstone of true success both as an entrepreneur and a manager! Read More
Craigslist and Perkins work together to turn negative relationship with Connecticut Attorney General into one where Craigslist is in the forefront of crackdown on illegal activity on its website. Read More
To get started, you'll need to identify keywords that are important for tracking your industry, key trends or issues, the competition, your company and product brand names, as well as company spokespersons' names. Once you've come up with a manageable list, configure the following tools to scan and collect that data. Read More

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!